The Benefits of Putting Your Brand on Social Media

With approximately 240 million people using social media nationwide, there’s a good chance that your niche customers and clientele are using at least one social network platform. Having a presence on these platforms is a great opportunity to get your brand in front of them.

Let’s look at a few of the benefits of marketing your business in a continuously growing digital community.

1) It establishes credibility.

With a whopping 81% of shoppers researching a brand or product online before making a purchase, it’s important that your business has an established online presence. When a potential customer or client sees an active social media platform from a company that regularly posts updates, it reassures them that you’re a legitimate business and not another internet scam. If you haven’t updated your website or social media platforms in a while, customers or clients may think you’ve gone out of business, or lacked legitimacy from the start.

2) It builds brand awareness.

The U.S Small Business Administration states that there were 31.7 million small businesses at the end of 2020, proving how competitive it can be for a business to thrive. Social media can communicate your brand’s distinguishing factors that set your business apart from the competition. There are multiple formats of content you can share on your business profiles, including images, videos, and blogs. Social media platforms typically operate with similar features that allow users to share your content, thus exposing more potential customers to your brand. If creating content for your brand seems overwhelming, hiring a social media coordinator could be worth looking into.

3) It encourages engagement.

Interacting with your clients across social media platforms allows you to strengthen your customer relationships and build a loyal base of followers. Personalizing your responses to questions, concerns, and comments can show that your business genuinely cares about their experience. Once your customers feel connected to your brand, they will be more likely to use your service or shop your store.

73% of marketers have found that social media has been either “somewhat effective” or “very effective” with their brand. If you haven’t thought about integrating social media as a functioning tool of your business strategy, today is a great day to start.