Creative Ways to Engage Your Social Media Audience

As of 2021 more than 4.5 billion people utilize social media. This represents tremendous potential for your brand to interact with. Practicing good social media engagement is the key to effectively tapping into that audience.

Social media engagement includes comments, likes, mentions, clicks, and shares. Many people believe that their success is determined solely by their number of followers – but the most important metric of social media success is actually an engaged audience. (Quality over quantity.)

Using this method of communication and outreach, you can overcome many of the obstacles that traditionally impede outbound marketing efforts, allowing you to reach a much larger audience of potentially interested individuals – many of whom could turn into leads and customers.

Creative Ways To Increase Social Media Engagement

You might cross your fingers and hope that your followers spontaneously begin to engage in conversation, but most will require some encouragement. Fortunately, there are a variety of tricks of the trade which can be used to increase interaction and make your digital platform a success:

1. Make Your Own Hashtags

Hashtags can help you organize your posting strategy and give interested subscribers a method to follow up with things that pique their interest. They can also help you attract new subscribers. Additionally, other brands may follow suit and tag you in comparable posts that use the same hashtag, which can increase interaction among your fans. Hashtagging is a unique and fun way to reach out to both existing and new audiences.

2. Create and Join Q&A Sessions

Participating in Q&A answer sessions is a great approach to provide users with value while also establishing your brand as a helpful one. If you’re able to provide appropriate responses to questions and initiate dialogue with prospective consumers before your competitors do, you can establish yourself as the go-to service provider or supplier in your industry.

3. Organise Online Competitions

Competitions on social media have been around since the inception of the digital revolution – and are one of the most effective techniques of increasing participation. Contests, on average, can contribute to a 34 percent increase in the size of your fan base. Keep these considerations in mind when orchestrating a competition:

  • Clarify the Rules: Ambiguous or hidden rules can frustrate users, leading some to believe they’ve been duped.
  • Give Yourself Adequate Time: Too much time is just as bad as not having enough time. To ensure that your content remains at the forefront of your audience’s minds, keep the length moderate. See what others are doing before finalizing your contest’s timeframe.
  • Choose a prize that is appropriate for the situation: Generic showy prizes attract leads that aren’t interested in your product, so try to find something that uniquely appeals to your target audience. You may get fewer participants, but those that do participate are more likely to stay for the duration of the event. For example, giving away an iPad will almost certainly garner a lot of attention. But if the prize has little or nothing to do with your company, the attention you receive is unlikely to translate into qualified leads.

4. Connect With A Social Cause

Emotional content is significantly more successful than logical and dry content. A social cause is the ultimate emotional motivator, and may help your business stand out from the competition. Here are a few tips to help get you started:

  • When researching potential causes, look for those that align with your brand’s principles. Choosing a social cause doesn’t necessarily have to be directly related to your industry, but it’s easier to fight for something that you are passionate about.
  • Tap into your customer base for advice on which cause to take on. Utilize a poll or quiz to find out which issues resonate with your audience.
  • Once you decide on a cause, create a list of ways that you can make a difference. Fundraising is a popular method, but caring and raising awareness might have a greater impact in some situations. Invite individuals to share personal stories on your channels. Demonstrate your support for the organization. Promote acts of goodwill. These will all help you reach your goals.

5. Host a Social Media Takeover

Sometimes the best way to breathe new life into your social media feeds is to hand them over to someone else. Partnering with an influencer or celebrity who has a large, engaged audience is a great approach to get your brand in front of some fresh faces while also injecting a new voice if you’re running low on post ideas. Make a list of business partners and industry contacts that you think might make ideal candidates. Takeovers are intended to increase exposure, so it’s best to partner with someone whose target audience is similar to your own.

The Benefits of Putting Your Brand on Social Media

With approximately 240 million people using social media nationwide, there’s a good chance that your niche customers and clientele are using at least one social network platform. Having a presence on these platforms is a great opportunity to get your brand in front of them.

Let’s look at a few of the benefits of marketing your business in a continuously growing digital community.

1) It establishes credibility.

With a whopping 81% of shoppers researching a brand or product online before making a purchase, it’s important that your business has an established online presence. When a potential customer or client sees an active social media platform from a company that regularly posts updates, it reassures them that you’re a legitimate business and not another internet scam. If you haven’t updated your website or social media platforms in a while, customers or clients may think you’ve gone out of business, or lacked legitimacy from the start.

2) It builds brand awareness.

The U.S Small Business Administration states that there were 31.7 million small businesses at the end of 2020, proving how competitive it can be for a business to thrive. Social media can communicate your brand’s distinguishing factors that set your business apart from the competition. There are multiple formats of content you can share on your business profiles, including images, videos, and blogs. Social media platforms typically operate with similar features that allow users to share your content, thus exposing more potential customers to your brand. If creating content for your brand seems overwhelming, hiring a social media coordinator could be worth looking into.

3) It encourages engagement.

Interacting with your clients across social media platforms allows you to strengthen your customer relationships and build a loyal base of followers. Personalizing your responses to questions, concerns, and comments can show that your business genuinely cares about their experience. Once your customers feel connected to your brand, they will be more likely to use your service or shop your store.

73% of marketers have found that social media has been either “somewhat effective” or “very effective” with their brand. If you haven’t thought about integrating social media as a functioning tool of your business strategy, today is a great day to start.