Using Facebook to Help Your Career

2023-10-16
Social Media

Your next job offer could arrive on your Facebook News Feed. You probably didn’t consider the ability of your Facebook profile to help you find jobs when you first created your account, but it’s real.

Facebook isn’t the newest social media platform out there, but it does attract an enthusiastic crowd – there are five new profiles created on the platform every second of every day (zephoria.com/top-15-valuable-facebook-statistics/). Millennials, those born in the two decades leading up to the year 2000, make up the largest part of the workforce, and are a generation that grew up on social media. While LinkedIn is more directly aimed at career-related social networking, it’s important to not ignore what Facebook is capable of in the employment arena.

If you like using Facebook, and if the idea of taking advantage of it to further your career seems interesting, consider the following tips.

Spring-clean your profile.

Your first step to using Facebook to advance your career should be to conduct an audit of your profile to ensure that the content you have on it is well-suited to your career plans. It’s common for recruiters to go on Facebook or other social media to try to learn more about job applicants than they can from their resumes. As far back as 2015, according to a Jobvite Recruiter Nation survey (jobvite.com/wp-content/uploads/2015/09/jobvite_recruiter_nation_2015.pdf), more than 50 percent of recruiters reported using Facebook to research candidates. The state of your Facebook account matters a great deal to any plan to grow your career.

If your Facebook account has embarrassing old college photos or odd status updates from years ago, they won’t likely endear you to recruiters. You need to set aside time to work through your profile post by post to hide or delete anything that would appear out of place in a professional setting. You don’t need to take out everything that expresses your fun, personal side; it would just be a good idea to take aim at anything that you wouldn’t be comfortable having your grandparents see.

You can, additionally, make use of the privacy settings on your Facebook account to help ensure that content you’d like to keep private is only visible to friends.

Reach out to anyone you wish to work with.

People tend to avoid mixing personal social media with their professional lives. In reality, however, recruiters usually feel better about doing business with people that they like on a personal level. It’s important to stop seeing it as a risky venture to mix your personal Facebook space with your professional life.

Once you are done cleaning up your profile, you should be comfortable using Facebook to make connections with clients, or the professionals that you meet at the networking events that you attend. Subscribing on Facebook to receive the latest updates from professional contacts through text messages can be a good idea. While it can seem like excessive engagement, it can be a quick and effective way to establish relationships with select people who are important to your career. Staying updated through text messages can be far less effortful than making your way into the Facebook app and scrolling to find updates from important contacts.

Being a part of groups frequented by professionals in your niche is another way to stay tuned in to people who are important to your career.

Start a Facebook group.

Starting a group on Facebook can be a powerful way to reach out to other professionals who share your interest in a specific topic. In general, creating a group on Facebook is a better idea than creating a Facebook page. Facebook groups have a more robust presence on Facebook’s algorithms, compared to pages. When you create a Facebook group, you’re more likely to have Facebook’s algorithms push your content until it is seen by others.

To be meaningful to others, a group on Facebook needs to directly speak to the interests of the people on it. Thinking of topics that are likely to appeal to professionals in your industry niche is a good plan. You need to bring up interesting questions to draw industry professionals into a conversation, and do your homework so that you’re able to add value to the discussion — through posting relevant thoughts, or links. The more value you bring to a group, the more likely you are to build your professional reputation on Facebook.

In general, it makes sense to choose to post in the afternoons; this is the most common time for people to be on Facebook.

Get on employers’ pages on Facebook.

Many employers post information about open positions they have, in just the way that they post status updates. When you’re in the market for a new direction in your career, it can help to look at the Facebook pages of the employers that you most admire. Facebook is home to about 80 million businesses, and they often post information about career openings. If a position opens up with an employer you like, you can apply directly on their Facebook page. Unlike some job posting platforms, applying on Facebook is free.

It may seem like you need to make a huge commitment to Facebook to make use of it for your career, but it doesn’t actually take much time. All you need to do is to set aside a couple of hours each week to look at your group, make meaningful posts, reach out to important contacts, and look for jobs. You’ll network effectively this way, and lay a meaningful foundation for the future of your career.

How to Design and Use a Clever Tagline for Your Business

2023-09-18
Marketing

You’ve got a business, and you want it to stand out. A tagline can help you do that. A clever and engaging tagline will help your customers recognize, remember and relate to your business. It will also help distinguish your company from your competitor and convey the message that your company has something unique or special to offer.

A good tagline should be a sentence or short phrase that sums up what your business does and what makes it different from the competition. It’s a one-liner you can use to over open conversations and networking connections. Plus, it’s an important tool for advertising and marketing. The best taglines are memorable but don’t have to be cute or clever. It should be easy to remember and make customers feel something.

Here are some tips for designing your brand’s tagline.

Take inspiration from other companies

When you decide on a tagline, do some research on what other brands in your industry say about themselves. How do they talk about their products? What words do they use? Are there any common themes among them?

You can also look at how larger companies — like Apple, for example — construct their messaging. You might notice that Apple uses simple language and avoids jargon when describing new technology. This kind of clarity helps set them apart from other computer manufacturers who rely heavily on technical terms or unfamiliar vocabulary.

Get inspired by other companies but don’t copy. See how you can place a clever twist on their tagline approach and make it your own.

Focus on a single benefit

Keep it simple and focused on one benefit. Don’t try to be all things to all people, and don’t try to be clever. It’s not a contest, so don’t worry about being the funniest or most relevant. Instead, focus on what sets you apart from your competition. Trying to convey too many benefits in one tagline will only confuse people and weaken your message.

Some of the best taglines to be inspired by include:

  • Nike: Just Do It
  • Dunkin’ Donuts: America Runs on Dunkin’
  • Apple: Think Different (which became part of their brand identity)
  • Coke: “The pause that refreshes”
  • McDonald’s: “I’m loving it.”
  • Pepsi: “Come alive with the Pepsi generation.”

Notice how short and memorable each is? If it takes them more than a few seconds for people to understand your tagline, or if they must read it several times to remember it, think of something new.

Use focus groups to get ideas

Focus groups offer an effective way to get an idea of what people think of your business before you spend money on branding. It’s a cheap method, too — just ask friends and family if they’ll be willing to answer a few questions about how they feel about your company. Write down every word they say that describes your business and see which ones are most common.

You might even set up focus groups for different audiences. Maybe ask friends for their opinion, but also set up interviews with people in your industry who could provide more insight into what makes them want to buy from you instead of someone else.

Make it timeless and relevant

If a tagline is too trendy, it can become dated faster than you think. Take “Just do it,” for example. It’s an iconic phrase that has become synonymous with Nike’s brand identity. It’s a short and memorable tagline that should withstand the test of time.

That’s what you want.  When you choose a tagline, you want it to be timeless — something catchy but classy that will appeal to your target market no matter what trends are hot now. Your clients should look back years from now and recognize your brand.

A timeless tagline will be relevant for your customers for years after its conception. For example, Apple has used the motto “Think Different” since 1997, and since then, it’s been used on everything from print ads to billboards. As long as Apple stays true to its message — that they’re different than other companies — the slogan will continue to work into the future.

Put your tagline to work for you

Now that you have a tagline ready to go, it’s time to put it to work. Ensure you use your tagline in every aspect of your business, so people can see it everywhere and begin associating it with your brand. Use your tagline on social media posts, business cards, newsletters, and more. Put it to work for you.

Conclusion

A well-written tagline can be the difference between a mediocre business and a successful one. It can help you stand out from your competitors, attract new customers, and make a lasting impact on existing ones. Your tagline is the first thing people will see and hear when they encounter your brand. It’s crucial that it makes an impression, so take your time coming up with one.

Try some of these tips and see what works best for you and your business. Even if your tagline isn’t the most creative or catchy phrase in the world, it can be effective if it conveys what you do in a memorable way.

What’s the Best Way to Find a Career Mentor?

2023-08-21
Careering

Mentoring is a proven way to improve your skills at work. What’s more, having a mentor can increase your chances of getting a promotion or a pay raise. Some companies actively run mentoring programs; some encourage mentoring but don’t require it; many will leave it up to the employee to make their own arrangements. Whether your company expects you to have a mentor or it’s something you’ve decided to do for yourself, finding the right person can be a challenge.

Mentoring should grow out of an existing relationship.

Sheryl Sandberg, COO of Facebook, has described situations where she’s been approached by people she doesn’t know and asked to mentor them. A good mentor relationship likely won’t work if you’re just abruptly asking strangers at a conference. You might have admired them for years, but if they don’t know you, there’s no way that they can sincerely agree to mentor you.

Your mentor can be your boss, but it’s usually best if they’re not.

In some companies with a flattened hierarchy, the relationship between you and your boss might be closer to mentoring than to oversight and management. That can be a positive thing, but the fact that your boss can be like a mentor doesn’t mean that he or she is the right person to ask. It’s much better to ask someone who knows you and understands your work situation but isn’t the person you’re directly responsible to.

Networking is one of the best ways to build up a mentoring relationship.

Remember, you’re not going to ask someone who doesn’t know you, and you’re going to find someone who understands your situation but doesn’t directly manage you. Of course, there are online networks such as LinkedIn, but they tend to suffer from too much noise and not enough genuine connections. Events and professional conferences are great places to form relationships, but don’t go with the sole purpose of finding a mentor. (That would be like going to a friend’s birthday party just to find a date.) Instead, build up a range of relationships with people. Find someone who can answer your questions but who will also listen to your suggestions. When you can have conversations with someone that both challenge and affirm you, keep building that relationship.

Have a career plan in place before finding a mentor.

Mentoring without a career plan is like trying to use your car’s navigational system without putting in a destination. Mentoring might help you reevaluate your plans — it can certainly help to increase your self-confidence and ambition — but it won’t provide you with a direction if you have no idea where you’re headed. Identify your areas for development. Which skills do you lack? What kind of situations do you avoid? Who do you find it hard to work with? Try to find a mentor who will challenge your deficits as well as build up your strengths.

Having a mentor at work can open doors to better job prospects and a more fulfilling career. A mentor needs to be someone who knows you well enough to see your potential and understands your situation so they can appreciate your problems. Identify your strengths and weaknesses and use networking opportunities to create a range of different relationships. When you develop a relationship that challenges you and builds you up, then consider asking about mentoring.

Charismatic Leadership: How Personality Traits Can Drive Success

2023-07-24
Leadership and Management

Charismatic leadership creates a strong emotional connection between leader and followers, resulting in a powerful force that can drive success in both individuals and organizations alike. This connection is often based on the leader’s personality traits, such as confidence, charm, optimism, and the ability to connect, inspire, motivate, and engage others. Charismatic leaders create a sense of purpose and direction that can help their followers achieve greatness.

Let’s take a closer look at the traits associated with this style of leadership, and how it can drive success in various settings.

Confidence

One of the most important traits associated with charismatic leadership is confidence. Charismatic leaders are often highly self-assured individuals who are comfortable in their own skin, they believe in themselves and their abilities, and they are not afraid to take risks or make bold decisions. Their expressivity and confidence are contagious and inspire others to believe in themselves and their own potential.

An example: Oprah Winfrey, widely recognized as one of the most successful and influential media personalities of all time, has built a multi-billion-dollar empire through her business ventures. Throughout her career, Oprah has displayed unwavering confidence in herself and her abilities, often taking bold risks and making difficult decisions with conviction. She has always been unafraid to speak her mind, and her confident demeanor has helped inspire millions worldwide to pursue their dreams and achieve success on their own terms. Despite numerous challenges and setbacks throughout her life, Oprah has remained steadfast in her belief in herself, and her unwavering confidence has been a driving force behind her success.

Optimism

Another common trait is optimism. Charismatic leaders see the bright side of things, even in the face of adversity. Faced with challenges, they find the silver lining, no matter how tough the situation is. Their positive attitude is infectious, and their upbeat countenance elevates others. This is particularly vital during rough times when it’s easy to feel disheartened or overwhelmed. Charismatic leaders provide a beacon of hope, helping everyone focus on the bigger picture.

Charm

Charismatic leaders have a certain charm that sets them apart from the rest. They have a natural ability to connect with people and make them feel comfortable. Maybe it’s their infectious smile or their witty humor that draws people in, but there’s no denying the charm they possess.

This charm is an asset in building strong relationships with team members. Charismatic leaders can create a sense of camaraderie and foster collaboration within their teams. They have a way of making everyone feel valued and appreciated, which leads to a more positive work environment. When team members feel comfortable around their leader, they’re more likely to share their ideas and contribute to the team’s success.

Inspiring

One of the key benefits of having a charismatic leader is the ability to build a strong network of supporters. When a leader inspires people, they become invested in the movement and reach out to others who may be interested. This can help build a sense of community and shared purpose, which can be crucial when it comes to taking action to achieve change.

This can also be effective in politics and social movements. Leaders with charismatic qualities often rally large groups of people around a particular cause or vision. They are often skilled at communicating their message in a way that resonates with others, and they can generate public support for their cause. They inspire people to believe in their message and often generate significant momentum and enthusiasm for their cause. Additionally, charismatic leaders are often skilled at negotiating and building coalitions, which is important when it comes to enacting change.

Conclusion

Having a charismatic leader can have a significant impact on the success of an organization. Charismatic leaders possess a range of personality traits that make them stand out from the crowd, including confidence, optimism, and an ability to inspire others. They’re also highly skilled at networking and building relationships, which can be invaluable for securing new business opportunities or forging partnerships with other organizations. These leaders can create a vision that resonates with followers and empowers them to achieve extraordinary results.

While not everyone is born with charisma, the trait can be developed over time through practice and self-reflection. By fostering a culture of charismatic leadership, organizations can drive success and achieve their goals.

Five Ways to Find a Business Partner

2023-06-19
Entrepreneurship

Though most entrepreneurs start out alone, new businesses increasingly start as partnerships. Good partners share the workload, the risk, have complementary skills, and provide second opinions. Your sources for business partners will depend significantly on your previous experience. You may have to explore far outside your bubble, but if the business idea is good, then the right business partner is out there.

Networking

If you’re starting a business in a field where you have little experience, you’re probably going to have to do a lot of networking to find a business partner. You’ll be approaching people with more experience, so make sure you have good new ideas and a solid business plan to bring to the table. Having strong confidence in these ideas will help you get through.

Start making contacts at trade shows, local business association meetings, and professional associations, depending on the type of field you’re looking to enter. Make sure you can concisely break down what your business is, and don’t be shy about asking people for connections.

Consider also looking at volunteer and non-profit work to build up your resume and network. A wide range of energetic, confident people work at these organizations who might know important people or have the makings of good potential partners themselves. Coming into contact with a broad cross-section of people will also help you work out kinks in your business plans. Pitch your ideas to willing listeners, and take constructive criticism.

Former Mentors

If you’ve had good relationships with bosses and other experienced business leaders in the past, consider them as potential partners and ask them for advice. It might seem awkward working with a former boss in an equal partnership, but the additional experience they bring is often invaluable.

If former mentors suggest a partner, be sure to get to know them well before jumping in. Just because someone you trust recommended them, it does not necessarily mean they are the right fit. Maybe they worked well with someone you trust, but it does not mean they’ll work well with you.

Complementary Coworkers

Consider former coworkers as well. Their abilities should be easier to judge, and you’ll already know if you work well together, whether they share your vision, and whether you can trust them. However, avoid coworkers that are too similar in skills and experience. Consider people you know well, but who worked in separate teams or departments. For instance, someone from marketing might partner well with a coworker from design.

Different Skill Sets

Entrepreneurs tend to be big on vision, but uninterested in the nitty-gritty details of running a business. A more technically minded person, such as an accountant or an engineer, could help keep you down to earth when you get lost in the cloudy possibilities of tomorrow.

On the other hand, if you’re a tinkerer with a great idea, a good managerial type could help you get out of your box. They can take care of the long-term planning to bring your detailed idea forward into a more generalized environment.

Friends and Family

Many people avoid choosing friends and family as business partners, and often for a good reason. But just because it can be a bad idea does not mean it always is. More than any of the other suggestions given, you probably know your friends and family well, which means you probably know whether you can get along with them and whether you can trust them. Now, this does not necessarily mean picking your best friend or favorite sibling as your business partner; they must share your vision but offer their own set of skills.

 

Take advantage of all your contacts and search widely for a business partner, but don’t forget people closer to home. Someone is out there who shares your vision, can take the work, and offers complementary skills. It might take a little time and networking, but a good partner can take a business to places an individual entrepreneur can’t make it alone.

How to Start a Conversation With Anybody Regardless of the Situation

2023-05-15
Networking

What happens if there is somebody you want to meet, and you have absolutely no connection with them? How do you approach them and make the critical first move in meeting them?

Common sense and basic communication skills tell you the first thing you should do is seek out something you two have in common, something you can both initially bond over and continue to discuss. Even if you don’t know anything about the person, you can easily find common ground you share.

As luck has it, you already have a connection with everybody in the world, you just haven’t realized it yet. It’s something that everyone has in common: failure. Failures and learning lessons are the one life event that has been universally experienced, and thus, can be your link to conversing with complete strangers.

So, how do you go about capitalizing on that connection? Here’s an example of how an encounter could play out using this technique.

The first step is to approach the person and comment on something you both observed or experienced. For instance, if you are at a business meeting and see somebody you want to meet, approach them during a break and ask something innocent, such as “So, did you understand ______?” (Fill in the blank with some aspect of the meeting.) The idea is to ask an open-ended question and get a response from them.

After they’ve responded, keep them engaged by casually bringing up one of your failure stories. Here’s an example of how the exchange could go. (Note: The keys to this conversation starter are to speak casually and let everything flow. This isn’t a script. Your approach should match your personality and the conditions of the situation.)

  • You: “So were you able to grasp everything that last speaker went over?”
  • Them: “For the most part, yeah.”  (If they continue the conversation, great. But if not, here’s where you step back in.)
  • You: “There were a few things I couldn’t quite wrap my head around. But I can’t fault the speaker. I once gave a presentation that I thought would resonate with the audience, but I ended up losing them early on because I spent too much time answering one person’s question, which went way off topic into an area I wasn’t familiar enough with. It was a good life lesson though. Now I make a conscious effort to stick to my outline, even if it means politely corralling questions back towards the subject matter.”

This is the point where you wait for their response. What they say next is your opportunity to connect with them. The worst thing they could do is not say anything and walk away. Very few people are going to do that. Most people are going to ask a question, or give some other reaction to your story. And that allows you to continue the conversation.

So go ahead and break the ice, and then don’t be afraid to reveal a past learning experience. The person you are speaking might be a little surprised by your story, but they will also find you genuine and open. And you never know – they could end up becoming the most influential person in your network.

How to Prepare for an Interview 

2023-04-17
Careering

Interviewing is a vulnerable experience. Interviewers will judge your employability after a short conversation, placing pressure on you to portray yourself as articulate, knowledgeable, and personable. But you can ease some of that pressure by putting in some time to prepare. Below are four preparation tips with specific examples of ways to get ready for an interview.

1. Research the company.

An easy first step to preparing for an interview is to perform company research. Part of this step means exploring the company website, browsing their social media channels, and looking for any recent news or press releases on Google. You should also keep an eye out for things that describe the company’s values. Not only will this help tailor responses to interview questions so they align with what the company is looking for, but it provides insight into the stated character of the company. If you and the company have a difference in values, it may not be an ideal fit. It’s also important to research and understand the product, service, or mission the company operates around. This will help you articulate educated and pointed questions during the interview, in addition to helping respond to questions with the proper context.

Looking up reviews from current or former employees could also provide some personal and often honest opinions that are helpful when evaluating the job.

2. Prepare your background story.

Most interviews start with you being asked to talk a little bit about yourself. This answer should be kept short and no more than a minute long. It’s an opportunity to set the tone and provide personal touches that may not have been present in your job application. A common mistake in this part of the interview is simply reciting your resume. Time is wasted going over information that is already known by the interviewer. You should touch on the “why” behind jobs you’ve taken as well as what prompted you to look for a new one. It’s also helpful to include personal information such as interests outside of work or a reference to where you grew up. This helps introduce you as a person outside of the confines of a resume or cover letter.

3. Create responses to interview questions.

A starting point for preparing responses to a variety of questions is to recall and list notable situations that have occurred, preferably in a workplace setting. Interviewers often ask for examples that were challenging, required teamwork, disagreement, or were under a tight deadline. By familiarizing with a couple of significant examples, they can often be applied to a variety of interview questions. For example, a story about how a teammate quit right before a deadline could be shaped to highlight skills related to teamwork, overcoming a challenge, or operating under time pressure.

A common mistake in this portion of the interview is to speak in vague or theoretical generalities. Interviewers want specifics, and without them, it portrays either a lack of attention to detail or preparation. You should thoroughly read over the job description and try to put yourself in the shoes of the interviewer. If roles reversed and you were asking the questions, what would you want to know?

4. Compile a list of questions.

Interviews typically end with an opportunity for you to ask questions. This is a critical part of the process, as it provides the chance to properly vet whether the job is a good fit, and it shows preparation and engagement. Ending an interview with no questions to ask gives the impression of a lack of interest.

You can use the job description as a starting point. If details about the responsibilities are unclear, this part of the interview is the time to ask. This is also the time to use background research. Asking questions related to recent developments or news shows curiosity. Questions about the products or services of the company show a serious consideration of the job. Additionally, since the interviewer works at the company, they should be used as a resource. Ask about what they like and don’t like about the company, the culture, or the challenges they faced when they were a new employee.

Taking a focused approach in preparing for an interview not only increases the likelihood of having a quality interview but will also decrease the anticipatory stress. By following the aforementioned steps, you can set yourself up for success on the big day.

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