Establishing a Personal Brand at Work

When the term personal brand is used, people tend to think of politicians, executives, or even celebrities. The concept of a personal brand has expanded to include all kinds of trades and positions, no matter the industry. Implementing one for yourself may help to advance your career.

So where do you begin?

What is a Personal Brand?

While it can have various definitions, a personal brand boils down to your distinct professional reputation. This includes the skills and values that you can offer to your employer, and is a great way to stand out from the crowd.

A personal brand is a roadmap of your desired career trajectory that can be used to make the decisions that will help you along the way. This can help adjust any preconceptions that your coworkers and supervisors may have of you while putting you in a position that could lead to promotions/advancements where you might’ve been overlooked upon before.

Here are some ways you can begin to solidify your personal brand:

1. Offer to take on new challenges/opportunities.

If you want to progress in your career by establishing a personal brand, maintaining your status quo isn’t going to help. The next time a new project is introduced that’s in the direction of projects you’d like to move towards, offer ideas that you think could be beneficial, or offer to take responsibility for some of the tasks that it entails. Showing interest and initiative can leave the door open for future opportunities.

2. Speak up.

It can be difficult for others to realize your full potential if you aren’t making yourself known. By voicing your opinion and sharing occasional personal anecdotes, your authentic self can shine through. This may encourage others to open up and help foster a creative and communicative environment for everyone.

You should also consider having a discussion with your supervisor. If you inform them of your career goals, they may be able to offer advice and feedback. They’ll appreciate having an employee that is actively working to improve and taking initiative on projects and tasks.

3. Be consistent.

Once you start taking these steps to build your personal brand you’ll want to be patient and consistent. A good reputation is achieved when evidence of a positive pattern can be observed by others. Self-improvement takes time and evolves as you continue to grow and learn about yourself. Maintaining consistency in your work and attitude will help your coworkers and supervisors trust in your abilities.

Personal brands can help you take your career to the next step while also making you feel more confident. It’s never too late to start on a journey of self-improvement.